Guest Post: Social Media Faux Pas: Stop It. Just Stop It. (@LizCLong)

So I had this idea a couple weeks ago. I wanted to do a post on social media faux pas. All those things that authors and bloggers think they’re doing right, but is actually annoying and baaaaad. I’ve had a lot of items come across my Twitter dash and Facebook wall in the name of self-promotion that were, in a word,

So I wanted to help. I’m no expert, but I wanted to let people know when they were shooting themselves in the foot. That’s good information to have, right? I did some polls. I asked some friends. I got LOTS of suggestions.

And I wound up with way too much information for one post. So much so that it was overwhelming. So I asked the fabulous Liz Long to help me out.

If you don’t know Liz, she is the author of Gifted (read my review here), and by day she works as a social media editor, which means she is an expert on this very subject. (She laughed when I called her an expert, but it’s in her job description, so I’m pretty sure I win). Plus, she is an indie author who has a great book out in the world, and who is being smart and savvy about her own Internet marketing. So I could think of no better person than Liz to delve into this subject.

To be clear, I still intend on posting more about social media in the future, and how to harness its powers for good and not the Dark Side. Also, make sure to check out Liz’s blog, where she has several other super-informative posts on the subject. And check out Gifted, because it’s about superheroes in the circus and that is awesome.

Without further ado, here’s Liz!

Hi everyone! Huge thanks to Lauren for hosting me today – if you’re reading her blog, you’ve come to the right place because she is SO awesome and a terrific book blogger. Make sure to check out her reviews and fun posts – she’s a fellow nerd like me, so if you love superhero talk and good books, boy oh boy, you’re gonna have some fun browsing.

Anywho, today we’re discussing social media no-nos. As the social media editor of a magazine publishing company and an indie author who does all her own marketing, I see a lot of businesses and authors doing things online that are hurting their marketing more than helping – the problem is, you might not even realize you’re doing it. Here are 5 things you should cut out of your marketing plan.

  1. Automated Direct Messages

Twitter is my second favorite tool for business, but my number one tool for indie author marketing. I love connecting and meeting readers, authors, and nice, fun people who are potential new pals (note: I did not say networking and here’s why). You know that nice feeling you get when you log in to see you’ve got a few new followers? Don’t ruin it with an automated direct message. I’m not the only one who feels spammed when people do this – and you definitely should not send a message saying “Hi there, thanks – here’s a link to my book!” The honest truth? That sale tactic is rude and the quickest way to lose your new follower. Would you want someone jumping in your face, talking only about themselves and their products? No? Then don’t do it to others.

  1. Complaining/Airing of the Grievances

This should be pretty straightforward, but I’m always surprised to see how many people constantly complain online. It’s my experience that people gravitate towards happy people – they like enthusiasm and a helpful, fun person. It’s one thing to tweet about how your silly husband burned dinner or your car broke down. But if you’re marketing yourself, unless your crowd is into the emo-scene, I recommend knocking off the woe-is-me play. Why would I want to go to someone’s website/social media if all they do is bitch about how they can’t get a traditional publishing deal or turn green with envy over other authors whose own hard work turned into a success? And remember the hoopla when authors turn crazy over a poor book blogger review? Take a deep breath, put on your big girl panties, and move on. Reacting to any of those things, constantly bitching about how things are SO unfair – it’s a turn-off! You want to focus on YOUR hard work and give readers great things see/watch/think about. If you’re constantly airing your junk, you’re going to eventually lose readers who grow tired of your complaining. They came to you to lose themselves in a story from their own real world problems. You don’t always have to be Susie Sunshine, but it’s in our best marketing interests to keep your focus on the readers.

  1. Selling, Selling, Selling (Or Me, Me, Me!)

This ties in with the automated messages thing, but I can’t stress enough how authors should not take this route. People despise the car salesman routine and if there is a person on my newsfeeds who constantly touts their work, but doesn’t support anyone or anything else, they get unfollowed. When in doubt, use the 80/20 rule: 20% can be about your work, while 80% of your status updates should be about something else – random musings, supporting other people, great links that benefit others. Sure, I’m interested in hearing about your books, but I also don’t want that to be the ONLY thing I know about you. Don’t be selfish or overly aggressive. You’ll lose readers, guaranteed.

  1. Taking on too many social sites

This is more for your own sanity than anything else. For my writing, I stick with four social media outlets: Facebook, Twitter, Pinterest, and Goodreads. I’m comfortable with all four sites, am reaching my target demographics, and can tie in a positive marketing campaign that links up easily with each other (for example, I’ve tied up my blog with these sites – one new post automatically goes up on all those sites at once to save me time; then I can spend any free time promoting that link on Twitter throughout the day – in between my random musings and helpful tips or retweets, of course). If you bite off more than you can chew by joining too many social sites because you feel you have to, you’re going to spend more time marketing or continuously updating your links and pages, which can get exhausting. Plus, you’re supposed to be putting out books. 99% of the time, authors gain more readers with more materials – if you spend all your time playing with your profile page instead of writing, you won’t have much to show off on said social pages, now will you?

  1. Ignoring the Fans

You know when you tweet someone and you’re all excited that you might hear back and then later you’re all disappointed that they never replied? (Keep in mind, I’m talking about one normal person, not a celebrity/TV show/major publisher.) Now flip it – what if you’re the one ignoring the tweets? If you’ve got thousands of fans, you might balk at this, but I say you need to take the time to do it – add an extra 20 minutes to the time you put into your schedule for marketing. “Oh no, too many people like me and want my opinion on something!” Dude. That’s a great problem to have! They took the time to think of you and (assuming it wasn’t a jerk comment) probably would be thrilled to hear back from someone they admire. It makes my day when someone I respect and like gets back to me with a reply – it makes me feel like they really value ME as their fan. Bottom line: Don’t forget your fans.  You’ve gotten as far as you have because of them and probably want them to hang around for as long as you’re putting books on the market.

Links:

Blog: http://lizclong.com

Amazon: http://www.amazon.com/Gifted-Donovan-Circus-Novel-ebook/dp/B007VT34J2/ref=sr_1_2?ie=UTF8&qid=1336675611&sr=8-2

Twitter: (Handle: @LizCLong) https://twitter.com/#!/LizCLong

Facebook Author Page: https://www.facebook.com/lizclongauthor

Goodreads: http://www.goodreads.com/book/show/13601567-gifted

Top Ten Tuesday (June 12): Beach Reads

Welcome to another Top Ten Tuesday, a weekly meme hosted by the fabulous folks over at The Broke and the Bookish!

In celebration of summer and sun and flip-flops, this week’s topic is:

Top Ten Books I’d Recommend As Good Beach Reads

Of course, I live in a completely land-locked state, so I’m going to have to think of these as pool reads instead of beach reads, but the concept is the same. Minus the sand and the salt.

Also, please forgive me for being a bit dense, but I’ve never understood the concept of “beach reads.” I will personally just take whatever book I’m currently reading to the beach and continue reading it. My reading environment plays a very small role in my reading selection.

So, that said, I tried to think of books that I enjoyed, and that I wouldn’t be embarrassed to be seen reading in public, in a bathing suit. Because being in a bathing suit in public…that’s enough. I also tried to pick books that wouldn’t evoke any serious freak-outs, like ugly-crying. You could possibly do a dignified single-tear-trickle with a couple of these, but that’s not so bad in public.

I’m kind of all over the place with this list, genre-wise. We’re going to assume that’s okay.

 

Before I Fall by Lauren Oliver

The False Prince by Jennifer A. Nielsen

Gifted by Liz Long

The Help by Kathryn Stockett

The Host by Stephenie Meyer

Hourglass by Myra McEntire

The Princess Bride by William Goldman

The Selection by Kiera Cass

The Time Traveler’s Wife by Audrey Niffenegger

Water for Elephants by Sara Gruen

Do you have books you designate as “beach reads?” And what does that mean? Please help me clear up this mystery.


Interview: Liz Long, author of Gifted (@LizCLong)

You guys, I’m pretty excited about this. It’s a momentous occasion. My first author interview! As you’ll (maybe) recall, I recently reviewed debut author Liz Long‘s book, Gifted. It’s a unique and exciting story about a circus full of people with superpowers, and I was itching to pick her brain when I finished.

She was kind enough to provide answers to my extensive questions, and I think you’ll enjoy her answers!

Where did you get the idea for Gifted?

I’ve always had a weird obsession with fire (I’m not an arsonist, I swear). I’m an Aries/Fire sign and while I certainly read and love supernatural stories, I wanted to write something that didn’t have vampires or witches. That’s not to say, however, that they don’t exist in the Gifted world, by the way…

How long did it take you to write Gifted? What was the writing process like?

Technically, I started sketching the outlines when I lived in Nashville, so start to
finish it was about three years. But I sometimes let life and junk get in the way, so
I’d probably round it down to a year and a half if I cut out the lazy times.

The process was sort of strange, really. I’m a pantser writer, which means I
write whatever comes to mind whenever it hits me. I don’t write scenes in order,
which typically results in a copy/paste chaos, then I go back and connect the dots.
(I’ve anticipated this from now on by purchasing, using, and falling in love with
Scrivener. So. Much. Easier.)

You chose to go with indie publishing. I know you go into your reasons in detail on your blog, but can you give me a nutshell version about why indie publishing was right for you?

Oh gosh, I kinda love this question. I wrote a blog article about this, actually, but
honestly, I’m sort of an impatient soul. It wasn’t about rushing to put my MS out
there, but I believe in it so much and feared it sitting out there in limbo forever.
With full control over everything (editing, cover art, marketing, etc.) I really like
knowing that I’m the driving force—I’m not afraid of a little hard work. Plus
the indie community is just phenomenal, I can’t say enough nice things about
everyone!

I loved the circus setting in Gifted. What kind of research did you do to make the
Donovan Circus come to life?

There’s an incredibly interesting PBS 6 hour documentary series called “Circus” that follows the Big Apple Circus around for a season. It’s not only about the show itself, but behind the scenes with the employees and living circus life. I watched and re-watched every episode, taking note of the general circus feel and how they work (like the way they set up their living area is similar—obviously they don’t sit in a town for weeks at a time, but the grounds are laid out in a similar fashion). Since my characters all have powers, though, it’s obviously tweaked—workers may exist in both worlds, but mine have a little extra strength or my acrobats can literally fly so there’s never any risk of them hitting the ground.

I also saw the Ringling Bros. show when they came to visit my civic center
last year. Sort of a last minute fluke thing (I got tickets because I worked at a
magazine), but it was great to see costumes up close and get an idea of how they
ran the floor.

Then there was the research I did online for things like show terms. “First of
May” and “Jonah’s Luck” are real deal vocabulary, for example.

What’s next for Lucy and the Donovan Circus crew?

Well, Lucy still needs to figure out what the heck her father’s history is, which
essentially means she needs a family tree lesson. This is going to take her on an
interesting path on how she uses her own gift.

Then there’s the fact that Sheffield’s got so many enemies. Lucy’s got a huge
target on her back now thanks to her firepower. Lucy doesn’t quite understand
just how much her world clashes within itself. There are some pretty evil gifted
beings out there, let’s just put it that way.

Plus, it’s time to move to a new city. There’s definitely new stuff within each new
location.

Can you tell me a little bit about the YA series you’re working on?

Oh I’m so excited about this one! Currently titled “Super Nova” (not totally
set on that), it’s about a 17-year-old girl named Nova. They live in a fictional
city, Arcania, that’s being taken over by criminals. A supremely bad guy named
Fortune kills her little sister, sending Nova on a quest for justice (or revenge). The
catch? Nova’s got her own superpower. It actually is set in the gifted world, but
completely different characters and storyline. So the readers will recognize the
world and certain traits, but be taken on a totally new adventure.

What’s the most exciting thing about being a newly published author? The scariest thing?

The most exciting is definitely hearing so many nice things from everyone.
Because I’m new to it, I’m pretty much a nervous wreck, but hearing how much
people have enjoyed reading Gifted is just so nice to hear.

The scariest thing…gosh, there’s a few! Haha, um, I guess it’s the waiting game.

I can handle a poor review (I know not all books are for everyone—there are
people who didn’t like Harry Potter for crying out loud, so I know I’ll have a few
haters), but it’s literally just waiting for bloggers and others to read the book.
I don’t want to hover or annoy, so I’m kinda sitting and twiddling my thumbs
waiting to hear on a review. (Just kidding-I’m writing. But also a little twiddling.)

What have you learned during the writing and release of Gifted? How will it change the way you approach future books?

Less pantser approach, more plotter involved. I’ve done a much better sketch for
the next couple books and I’m trying to get it all well-established before writing
too much. I got in way over my head when I had so much going on in Gifted—I
had to remember that I could save a lot for another title. I’ve also learned a couple
lessons as far as the release. Actually publishing/printing will be easier because I
understand the formatting as well as making a cover and the order of how things
have to be done. Self-publishing is way harder than just uploading a document
and throwing it on Amazon.

What one piece of advice would you give an aspiring writer?

Don’t give up. You can get distracted, you can get lazy, but don’t give up. And
indie publishing is not as untraditional as it sounds anymore.

Gifted falls into a relatively new category of books: “New Adult.” What the heck is New Adult?

Oh I so hope this becomes a thing! New Adult is sort of the in-between for high
schoolers and adults, think 18-24 range. I love the idea, because as someone
who read older books as a teen, but at 27 might now roll their eyes at some of
the high school/teen stuff, that intermittent stage is a great balance of watching
someone figure out their journey but still manage to land themselves in some
adult situations.

And now for some frivolous and ridiculous questions:

Lucy compares herself to Pyro from X-Men. Who’s your favorite X-Men character?

Oh my gahhh. If I go by the gray I keep finding in my bangs, it’s Rogue. But
technically, I’d have to go with Jean Gray, aka Phoenix. She’s such a great
character and she’s incredibly powerful. Plus she’s willing to make sacrifices for
the greater good, which is always admirable.

Lucy also says Star Wars was her dad’s favorite movie. Who’s your favorite Star Wars character?

Han Solo. No question. He’s smart, he’s capable, he’s a lone wolf until suddenly
he realizes maybe he can do some good against the Empire. And if you wanna
argue or throw down, be my guest. I’ve poured water over my best friend’s head
and got into shouting matches with my husband.

If you were Gifted, what would you want your power to be?

Argh, there are so many! I’ve learned from Sookie Stackhouse I’d never want to
be a Telepath. No way would I want to be a Firestarter. I think I’d want Bianca’s
Transporter gift most—the ability to be anywhere you want in an instant is pretty
appealing!

In Gifted, Lucy’s decision could really go either way, but are you Team Gabriel or Team Keegan?

I love them both for different reasons. I’m afraid I don’t want to say because I
don’t want it to reflect back to Lucy’s choices. Sorry!

Chocolate or vanilla?

Always chocolate

Tea or coffee?

Diet Coke

Star Wars or Star Trek?

Wars, but I’ll watch Chris Pine as Kirk all the live long day.

Batman or Superman?

Batman’s far cooler. He’s got gadgets and is actually human enough to get his
butt kicked and make us fear for him. (Dark Knight Rises, anyone?)

Gale or Peeta?

If it’s the books, Peeta all the way. If I’m looking at that cute Hemsworth kid
from the movie, Gale.

Favorite book?

Harry Potter series. I’m in sheer amazement at the smallest details she included
from start to finish. She’s just a genius. I can talk about it for hours, as a reader or
as a writer!

Favorite movie?

Again with the toughies! Geez…I love so, so many movies. I’m a huge fan
of Indiana Jones (really anything with Harrison Ford as I have an unhealthy
obsession). I also love all the geek movies—Iron Man, Star Trek…I need to stop
before I rattle off 20 titles. Though I suppose now I’ll say: The Avengers!

Favorite TV show?

It’s a toss up! I watch too much TV for someone who wants to write novels. 30
Rock is my go to (everyone calls me Lemon or LL), but I also adore Parks & Rec,
Modern Family, and Grimm. Oh and Game of Thrones (it makes me want to write
a ridiculously epic battle scene every time I sit at my computer). I can’t pick just
one.

Favorite food?

I’ll go with pizza, since I tend to eat that about four times a week. Just kidding.
Sort of.

And finally, since you wrote a book about characters with superpowers and that makes you an expert, give us your review of The Avengers movie in 10 words or less.

Visually stunning, chill-inducing, cheer-worthy, perfect superhero flick. (I love
being an expert on stuff!)

Thanks so much, Liz, for agreeing to let me interview you! I enjoyed your answers, and look forward to reading about the future happenings in the Gifted world!

Review: Gifted by Liz Long (@LizCLong)

I first heard about Gifted, a new urban fantasy novel by debut author Liz Long, when I heard on Twitter that she was giving away free Kindle copies in exchange for an honest review. Well, I love me a free book, so I read the summary on Amazon and instantly knew I wanted to check this one out. Circus performers with superpowers is too awesome a combo to pass up. So I emailed Liz, and she promptly got back to me with my review copy.

I even paused in the middle of my current books (I’m sorry, Kvothe!) to read this one, because there was a little voice in my head that kept chanting, “you need to read about circus performers with superpowers!”

I’ve got to say, I’m glad I did.

What it’s about:

Gifted is the story of Lucy Sullivan, a young woman grieving the semi-recent loss of both her parents. The book opens as she contacts Sheffield Donovan, owner and Ringmaster of the Donovan Circus, to ask if she can join up. Lucy was raised in the circus until her parents left to have a normal life. Now that her parents are gone, Lucy is anxious to re-enter a world where she can feel comfortable, accepted, and understood. She’s never felt truly at home in the world outside the circus, and knows that Donovan Circus is where she truly belongs.

You see, Donovan Circus isn’t your everyday circus. Because most of the performers in the Donovan Circus are Gifted. They have special powers that set them apart from the outside world. And Lucy is no exception. She is a Firestarter.

Lucy is quickly embraced by the young performers in the circus, a group that includes other Firestarters, a Telepath, a Runner, a Shape-Shifter, a Transporter, and more. She also quickly finds herself a (mostly) unwilling participant in a love triangle, which she does her best to ignore as she works on honing her abilities and developing her power.

But her new life with the circus is threatened when someone starts attacking and killing the Gifted. And she’s the prime suspect.

My Thoughts

After reading the synopsis of Gifted, I thought to myself, “okay, so it’s Water for Elephants meets X-Men.” And Gifted absolutely bears some similarities to both of those, as well as some other gems of pop culture. An orphan joins up with the circus. Everyone has superpowers. There’s a wise Professor X-ish mentor-type (sans wheelchair and bald head, and plus handlebar mustache). There’s an evil supervillain that’s kind of a cross between Magneto and Peter Petrelli, if Peter Petrelli was evil (did I just lose cool points with the Heroes reference? Admit it. The first season of Heroes was awesome) [Edit: Sylar would be a much better comparison. I realized this last night as I was falling asleep. It bothered me I didn’t make the comparison earlier. So now I’m correcting myself. He’s a cross between Magneto and Sylar]. And of course Lucy’s Firestarter ability calls to mind (duh) FirestarterBut even though Gifted bears similarities to several other more familiar works, I still found it to be a fresh take on the more traditional comic-y superhero tales.

Lucy was a great main character. She’s strong and smart and sarcastic; all traits I like in female protagonists. She’s not without her flaws. She tends to be a tad on the oblivious side (especially when it comes to men, and her own abilities). And, like most strong female protagonists, she also has a strong stubborn streak. But she kept learning and growing and struggling to understand the big picture throughout the book, and I admired that in her.

There is a very pronounced love triangle in this book, and it’s not like a lot of books where there’s an obvious frontrunner for Lucy’s affections. She flip-flops between them a good amount, and so did I. Truthfully, I’m still not sure whether I’m Team Gabriel or Team Keegan.

*gag* I can’t believe I just said that. Never mind. I’m not Team-anyone. I hate Teams. My point is that it’s really not obvious who she should/will choose (in large part because of the previously mentioned obliviousness). Honestly, I think that’s a more realistic way to portray a love triangle than a lot of books that have the poor, ignored, frustrated guy patiently waiting in the wings as the female protagonist displays zero interest in him while fawning over his rival.

The overarching murder mystery plot was intriguing. Ms. Long drops tiny hints here and there about what’s going on in the Big Picture, but mostly we discover tidbits of information right along with Lucy. I was kept guessing for a big chunk of the book, and right when I thought I had everything figured out, she threw me for a loop. It wasn’t chock-full of twists and turns, but the road to the end was winding enough that it kept my full attention.

As for the superhero action, it is abundant. There’s a good amount of action sprinkled in throughout the book, and the climactic showdown is really satisfying. It’s fun to watch Lucy develop her Firestarter ability, especially when all the Firestarters are training together. And since nearly every character in the book has some sort of “gift,” not a lot of time ever passes without something supernatural happening.

The only real problem I had with this book was that Lucy and her friends go through some experiences that I imagine would be horribly traumatizing in real life. There’s a couple instances of sexual assault, brutal beatings, and several of the characters are forced to kill. And yet, none of them seem all that bothered by what they’ve gone through, or what they’ve had to do. Even if the person that died is unequivocally a Bad Guy, I’d think taking a life would still take a heavy toll on a previously innocent circus performer.

Now, I’m not sure the book would have been that much fun to read if the characters were constantly in mental anguish after having attacked or having been attacked. But I think I would have appreciated if there was at least a bit more of a psychological price to pay for their actions and experiences.

I do want to mention that there’s a good amount of strong language in this book. If it was a movie, the MPAA would give it an R rating. I mention it because the plot and subject matter give it a YA feel (even though Lucy and her friends are all at least in their 20s), but as far as parents or teachers giving it to young readers, it has a lot more cursing than I’ve seen in other YA books. I understand why it’s in there — Ms. Long wanted to be true to how most adults traveling with a circus would actually talk — but I didn’t want a parent to give it to their young reader thinking, “little Sally loves X-Men!” (you go, little Sally), and then get mad at me because I didn’t warn them about all the f-words.

Overall, Gifted was a fun read, chock full of stuff I like (including X-Men and Star Wars references), with an exciting plot and really likable characters. I know Liz Long has some other stories for the Donovan Circus crew swimming around in her head, and I’ll be anxious to read them!

Content guide: Contains strong language, smoking by most of the main characters, some scenes of violence and sexual assault.

Also, Liz Long has agreed to let me interview her here on this blog sometime in the near future! Yay! I plan to ask her all sorts of geeky questions about X-Men and Star Wars. And I will probably ask her some stuff about Gifted as well. And maybe unicorns. Stay tuned!